Red bull had posted a comment about Felix Baumgartner who recently set a world record 24 mile high sky dive. They were careless and did not check their twitter spelling before they posted. Sure this was a careless mistake but the company does not want to convey that they are careless. They should have simply done a spell check before they decided to tweet. This could also convey to followers that Red-Bull does not care about using profanity and that they have no respect for their younger users. It is hard to think that they really did miss the spelling and created a profanation word out of their misspelling. I think that this might have been on purpose but if they did do it on accident they should quickly delete it and respond with a small apology.